Personal details
Address:        65 Thomas More Street, E1W 1YD, London, United Kingdom
Telephone:     +44 (0) 7944130554 (mobile), +44 (0) 2077023540 (home)
Website: (portfolio)
Date of birth:  8th August 1967
Nationality:     Israeli

Personal profile
Gregory is an ambitious and aspiring graphical user interface designer and usability specialist with extend knowledge in Human-Computer Interaction and expertise in design of websites, rich Internet applications, corporate identity, multimedia and publishing. He combines a vision for user-centered design with the analytical thinking of an information architect and the aesthetic of a visual designer. Gregory is hard working, serious minded and has a methodical approach to problem solving. He enjoys working within a team and has a well-developed sense of humor.

Work History

Company: User-System Interaction programme, Technical University of Eindhoven, The Netherlands
Position: Research Trainee, Usability Specialist
Duties: Worked on many successful projects, including varietyof technological systems and applications. Implementing usability design cycle into user graphical interface. Key responsibilities are follows: gathering user requirements, creating paper prototypes and use case scenarios, defining the interaction style, investigating methodology for testing and evaluation.

Company: Design Academy Eindhoven, Kikis biological farm, Aide Environment, Vekoma, all in The Netherlands
Position: Web Designer, GUI consultant  (freelance)
Duties: Gregory was responsible for designing and implementing graphical user interfaces for effective, dynamic websites, online and offline presentations, corporate identity, posters, billboards, leaflets.

Company: PrivateCast - Firenetworks Ltd., Israel
Position: Art Director, Senior GUI Designer  
Duties: In his capacity as Art Director, Gregory was responsible for the overview and direction of the company's public web site, and the rich Internet application FireMail™. He led the team of two graphic designers and two programmers in order to create effective, consistent and accountable interactive online graphic communications solutions that were technically feasible, user-focused and platform appropriate. His duties and responsibilities included: a) Ensuring that the designs always meet the clients’ business objectives and embodied their brand; b) Creating and implementing new visual solutions for various technological platforms c) Responsible for the visual design of the following applications: FireMail™ Campaign Center (online interactive application), FireMail™ Outlook Express (custom email), FireMail™ Map (online interactive map based on Java),  (corporate website) , FireMail™ Icons (pixel based icons)

Company: ZenInteractive Ltd., Israel
Position:  Web Designer, GUI Designer
Duties: Gregory held the position of Graphical User Interface Designer and while in this post his responsibilities included the following: a) Developing visual concepts and graphical user interfaces for a number of corporate websites and traveling portals; b) Liaising with the members of other project teams: designers and programmers on several other projects; c) Creating paper prototyping and conceiving use case scenarios; d) Developing the corporate identity and interaction style, designing and implementing graphical user interface for an Israeli traveling portal named ""; e) Developing and designing the layout and interaction style of the website for "Steimatzky" the primary Israeli book distribution company; f) Responsible for creating information architecture and visual design for the website of Israeli Ministry of Health


Human-Computer Interaction 2003 - present
Conducting field and user testing, and preparing assessments of websites and software. Using scientific methods for design and evaluation of user interfaces of products, systems and services. Designing guidelines and principles of User-Centered Design.

Web design 1998 - present
Creator of number of innovative user interfaces for corporate websites and rich Internet applications. Working on both visual design and technical underpinnings. Using Photoshop, Flash, Dreamweaver, HTML, CSS, XML, JavaScript.

Graphic and multimedia design 1997 - present
Working on various forms of graphic design: corporate identities, posters, billboards, leaflets, CD covers and labels, on-screen designs. Created several interactive multimedia CD-ROMs and video presentations. Using Illustrator, InDesign, Director, Premier, Powerpoint, FreeHand.

Academic Qualifications

Master of Technological Design (MTD), Technical University of Eindhoven, The Netherlands. Specialised in User-System Interaction. Master's Thesis: "Peert" video content distribution platform.

Postgraduate Certificate in Multimedia, Media-GN (SCAN), Academy "Minerva", Groningen, The Netherlands. Specialised in Interactive multimedia and Internet.

BA in Fine Arts, Haifa University, Israel. Specialised in traditional printing.

Languages: English (fluent), Hebrew (fluent), Russian (native), Dutch (basic)

Portfolio available at